PEPSI
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PEPSI *
After Taste: The Flavor That Lingers
This Halloween, Pepsi dares you to experience the unexpected with our exclusive, spine-tingling new flavor: After Taste. A drink so hauntingly unique, it doesn’t just stop at your taste buds—it lingers, leaving you questioning what’s real and what’s beyond.
Our campaign plunges you into a world where every sip is a dare, every flavor a mystery. Bold visuals of shadowy figures, glowing neon hues, and eerie, otherworldly landscapes set the stage for a taste that defies the ordinary. The tagline, “Dare you!” challenges the brave to embrace the unknown and savor the unforgettable.
After Taste isn’t just a drink—it’s an experience. Are you ready to face the flavor that stays with you long after the last drop?
This Halloween, the world will taste the darkness. Will you?
This Halloween, we’re stirring up something wicked. To celebrate the launch of our exclusive After Taste flavor, we’ve brought back the iconic Pepsi logo you know and love—but with a haunting twist. We’ve caramelized the familiar, infusing it with the essence of caramelized onion, a daring addition that embodies the haunting, savory-sweet allure of our new creation.
The old logo, reimagined with a smoky caramelized Onion, symbolizes the bridge between tradition and the unknown. It’s a bold nod to the past, reawakened by a haunting flavor so unexpected, it lingers long after the first sip.
This Halloween, the familiar becomes unforgettable. Dare to taste the past, redefined.
