NIKE - Stop Being a Man

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NIKE - Stop Being a Man *

Problem

The 2020 Pandemic is creating mental health problems for people all around the world. Studies show that, Men are more likely to suffer from depression and anxiety compared to women. And are four times more likely to go through suicidal thoughts and commit suicide.

Idea

It’s time to break the stigma once and for all, using the brand power of Nike. To connect men with their favorite sportsman who have overcome depression in their lives to create awareness about the problem and inspire all the men to be vocal about their stories and struggles.

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Share the Pain (Awarded piece)

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Beautiful, until you see the struggle (Awarded piece)